Shop hair by alex products

Yes! Any colour excluding coppers/reds can use these products.

We have created such a gentle formula, you can use these as your every wash shampoo and conditioner.

Our formula is rich in coconut oils so your hair will feel nourished and glossy. Unlike other purple shampoos that can be drying, this super hydrating formula is gentle but leaves hair feeling amazing!

Yes! Even virgin hair gets dull and brassy. These products will enhance your natural tones and give you that mirror shine!

No! Unlike other purple ranges, these products just cancel out unwanted brassy tones rather than adding blue and violet pigments (which can make your hair look very ashy). Once the brass is gone, the product stops activating.

Yes! Full of natural goodness. Free of silicones, sulfates, and any harsh chemicals.

The coconut oil's antibacterial elements will help with oily scalp, whilst soothing sensitive scalp/dandruff. The lightweight formula will leave your hair feeling clean, and not heavy with product.

This mask (conditioner) is instant, meaning you don't have to leave it on for it to work. After shampooing, towel dry hair and apply to lengths and ends, brush through and rinse. You will have tangle-free, super soft, glossy locks!