About Alex The Hair Colour Expert

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Hair has always been my thing - from styling dolls as a kid to owning my own salon and launching my haircare brand. It’s not just what I do, it’s who I am.

I started out in a busy London salon, but I realised I wanted something more personal - somewhere clients could feel completely at ease and become my friends. So, during lockdown, I built my business from the ground up - proof that passion doesn’t stop, even when the world does.

My salon feels more like meeting friends for coffee and therapy rather than a hair appointment. It’s a safe space where you can talk about anything and everything - filled with good energy, evil eye decor, motivational quotes, candles, wax burners, endless coffee and snacks, and two “therapists” with paws who love attention as much as my clients do.

My haircare range was created for people like me - those whose hair just needs a little extra love. Real results, beautiful hair, and products that smell as good as they feel.

Everyone has a story - mine just happens to start with a dream, a lot of hard work, and a deep love for what I do. 

You’ll feel it the moment you walk through the door.