About Alex The Hair Colour Expert

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Hair has been my passion for as long as I can remember. From styling dolls as a little girl to running my own salon and launching a haircare brand, it’s always felt like my true calling.

After training in a famous London salon, I had the chance to work on everything from Fashion Week to celebrity shoots—but my heart was always drawn to building deeper, personal connections with my clients. That’s why I moved closer to home to create a space where my clients feel heard, valued, and truly seen.

For me, hairdressing isn’t just about creating a look—it’s about connecting with my clients on a deeper level. Whether it’s laughing, being a therapist, creating a space for positive energy, or helping someone feel their best, that’s what drives me every day. I feel incredibly lucky to do something I love, whether I’m behind the chair or curating products for my haircare line.

As a self-proclaimed product queen with naturally finer, oily hair, I’ve tried just about everything on the market. I know the struggle of finding the perfect balance of colour protection and hydration without weighing hair down or making it greasy. That’s exactly why I created my own haircare range. It was born from the need for products that deliver real results—hydration, colour protection, and freshness. And as a perfume lover, I made sure every product smells *amazing*, because who doesn’t want their hair to smell as good as it looks?

I’m all about blending creativity with intuition—whether it’s creating a custom colour, designing packaging, or finding inspiration in my love of tarot and spirituality. I believe every client deserves more than just a great hairstyle—they deserve to feel empowered and inspired in the process.

Welcome to my world—where creativity flows, energy is good, and every day feels like a new opportunity to create something beautiful together.