About Alex The Hair Colour Expert

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Hair has been my passion for as long as I can remember.

From styling dolls age five to running my own salon and launching a haircare brand, it's always been my calling.

After finishing my A levels, I trained at a top London salon, experiencing everything from Fashion Week to celebrity shoots. But eventually, I moved closer to home, where I could build real connections with clients who share my lifestyle.

When the pandemic hit, I adapted, creating DIY colour kits and delivering them to keep my clients feeling their best. During lockdown, I opened my own salon—a lifelong dream. 

For me, every day is about more than just hair. It’s about creating meaningful relationships, sharing laughs, and making people feel beautiful.

I later launched my own haircare range, pouring my heart into everything from product research to packaging design. I love blending creativity with business, from crafting marketing strategies to curating content for Instagram and TikTok.

As the saying goes, if you love what you do, you never have to work a day in your life. The connections I have with my clients and the journey I’m on make it all worthwhile. 

Welcome to my world of evil eyes, pink, glitter and where passion and creativity meet connection and good energy only.